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Cannabis Advertising Pitfalls To Avoid With Your Social Marketing Strategy
Launching and running a successful business in the cannabis industry is no easy task, but it is possible. In this article, we’ll take a look at some common hurdles you may experience when marketing...
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Local Advertising 101: How to Market Your Dispensary or Cannabis Business
Businesses servicing the cannabis industry currently face a plethora of regulatory hurdles, as well as increased competition. State laws require dispensaries to keep their marketing efforts within...
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3 Easy Ways to Optimize Your Website’s Mobile Ad Placements
In our last blog post, we walked website owners through the steps of identifying potential problem areas that may require further optimizations to improve a property’s earning potential. In this week’s...
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Ad Visibility 101: How to Optimize Your Website for MANTIS Ads
How to Identify Opportunities to Optimize Ad Placements There are many ways to identify potential issues with your ad implementation, but the quickest and most effective way of determining which ad...
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vCPM Advertising: The Benefits of Bidding for Viewable Ad Impressions
Many media buyers are already familiar with the process of buying and pricing ads on a CPM basis. However, many advertisers are still unfamiliar with vCPM ads and the huge benefits they come with. What...
View ArticleGDPR and MANTIS: What You Need to Know
This Friday is the deadline for compliance with the European Union’s new General Data Protection Regulation (GDPR). This regulation is far-reaching and requires any website that services traffic from...
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Free Resources To Protect Your Cannabis Brand
So you want to create brand identity for your company and products but you don’t have the resources to hire an intellectual property attorney. We understand that this can be an expensive undertaking,...
View ArticleTruth in Advertising: Is That CBD Truly Organic?
With the passage of the Agriculture Improvement Act of 2018 (2018 Farm Bill), many roadblocks were removed that hampered the expansion of the rapidly growing hemp industry in the United States. As a...
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Three Types of Deals That Could Destroy Your Property’s Long-term Bargaining...
Since the House voted 24-10 in favor of the Marijuana Opportunity Reinvestment and Expungement (MORE) Act of 2019, or H.R. 3884, federally legal cannabis in the United States may become a reality...
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3 Reasons Every Brand Should Be Investing in Native Advertising
Do you want to learn how to set up your brand for success now and in the long term? If you’ve got a few minutes, we’ll share some tips with you for running an effective, ROI-focused native ad...
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